Our Story

Our Story

Our Story

Meet ThreeMain Founders,

Joe & Lauren

Hi! We’re Joe and Lauren, founders of ThreeMain. Our work together began when we started our first company, Gozaik, an HR Tech solution that was acquired in 2014.

Now, after over 3 years of developing cutting-edge HR technologies at the acquiring company, we’re on a mission to solve bigger problems – problems affecting our families, friends and the planet – plastic & toxins.

It was 2017 when we realized the severity of the plastic crisis, and that the cleaning products we used daily were contributing to the problem. With a little research, we also realized that the toxins found in most of those same products were unsafe and harmful to our health, and safer alternatives just didn’t work as well as the toxic stuff.

As tech entrepreneurs turned eco-advocates, we founded ThreeMain with three guiding principles in mind – simplicity, sustainability, and effectiveness. All aspects from our formulas to our packaging reflect those three main principles. We hope that this will empower consumers to join the movement, and make the effortless switch to sustainable, non-toxic cleaning products.

Let’s save the planet together.

-Joe & Lauren

Meet ThreeMain Founders,

Joe & Lauren

Hi! We’re Joe and Lauren, founders of ThreeMain. Our work together began when we started our first company, Gozaik, an HR Tech solution that was acquired in 2014.

Now, after over 3 years of developing cutting-edge HR technologies at the acquiring company, we’re on a mission to solve bigger problems – problems affecting our families, friends and the planet – plastic & toxins.

It was 2017 when we realized the severity of the plastic crisis, and that the cleaning products we used daily were contributing to the problem. With a little research, we also realized that the toxins found in most of those same products were unsafe and harmful to our health, and safer alternatives just didn’t work as well as the toxic stuff.

As tech entrepreneurs turned eco-advocates, we founded ThreeMain with three guiding principles in mind – simplicity, sustainability, and effectiveness. All aspects from our formulas to our packaging reflect those three main principles. We hope that this will empower consumers to join the movement, and make the effortless switch to sustainable, non-toxic cleaning products.

Let’s save the planet together.

-Joe & Lauren

Meet Our Team

Joe Budzienski

Founder/CEO


Joe is a serial entrepreneur, a father of 3, an advisor to many, and a fitness fanatic. He started ThreeMain with the goal of solving two pain-points in the industry; convenience and packaging. In an effort to reduce the reliance on plastic and bring everyday household products directly to the consumer, ThreeMain was born.

Joe and his family spend nearly every summer weekend on the ocean. When he saw what plastic was doing to this ecosystem, he wasted no time beginning this latest venture. In his free time, Joe enjoys spending time with his two boys, his daughter, and his wife, boxing, fly-fishing, coaching youth football, and working with non-profits.

Lauren Simonelli

Co-Founder/Head of Product


Lauren is a runner by morning, a serial product maven by day, and your typical Boston-based millennial by night. She comes to ThreeMain with a personal passion for living a healthy but balanced lifestyle, and giving back. The opportunity to combine these two facets and develop cutting-edge products that benefit the health of others and our planet is what motivated her to join ThreeMain as a Co-Founder.

In her free time, Lauren enjoys spending time with her friends and family (and of course, her family pup Leo), running races, taking workout classes, volunteering with non-profits, and traveling the world.

Dr. George Hoag

Chief Chemist


George is a husband, father, professor, entrepreneur, researcher, chemist, and to us, the formulation life-line. He is the brain behind the non-toxic goodness in those blue bottles that clean your home, while protecting your health.

George comes to ThreeMain with 23 years of experience as a Professor at the University of Connecticut, 30 years of inventing chemically-based technologies, 10 issue US Patents, and 21 patents pending. He is the former founder of Vapex Environmental Technologies, and Co-Founder of VeruTek Technologies.

When George isn’t in the lab, you can find him enjoying the company of his family and spending time on the lake.


Strategic Advisors

Jeff Heidtman


Former CEO of Fuss and O’Neal and Board at ECHN

Dave Krauser


Partner at Porchlight Equity

Rachel Dudley


Global Head of Digital Retail at Sonos

Chris Premock


Managing Director and Head of Global Institutional Sales and Marketing at LMCG Investments.

Janine Scolpino


Former Vice President of Integrated Marketing at Save the Children.

Douglas Anderson


Former CEO of OSI (acquired for $1B+). Currently serves in numerous board level roles.

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Stephan Leccese


Investment Banking and Entrepreneur